1970s JC Penney Geometric Floral Print Shirt – Soft Cotton, Diamond Medallion Pattern

This JC Penney short-sleeve shirt from the 1970s is a pristine example of mid-century pattern mastery—where soft cotton meets bold, structured design. The repeating diamond medallion layout, in soft ivory and silver tones, forms a lattice for delicate yellow and blue floral sprays that strike a balance between sharp geometry and romantic detail.

Cut with a pronounced two-piece collar and finished with classic pearlized plastic buttons, this piece captures the tailored, crisp silhouette popular in the post-mod fashion era. The patch pocket, while not pattern-matched, sits cleanly within the grid of the design. Its polished simplicity is offset by the intricate detailing of the textile—a subtle play of visual texture that elevates its vintage charm.

The tag reads "MW – No Iron – JC Penney," a hallmark of the department store’s commitment to functional yet stylish menswear during the polyester-cotton boom. The fabric feels soft with a lightweight hand, ideal for warm-weather wear, yet with the structure to hold its silhouette cleanly.

There’s a minor "collar bone" impression visible in close-up, likely from long-term storage on a hanger—nothing that detracts from wearability or collectibility.

Whether you’re a vintage collector or just want a clean, era-authentic statement shirt with floral finesse and geometric discipline, this piece is a scarce survivor of an iconic retail era.

Don’t miss your chance to own this highly collectible JC Penney original from the 1970s.

Measurements:

- Chest (pit to pit): 21 inches

- Bottom width: 20 inches

- Length (collar seam to bottom hem): 30.5 inches

- Shoulder width: 18 inches