Vintage 1970s Hawaiian Holiday “PRIMO Beer” Barkcloth Shirt – Rare Tiki Bar Collectible

Step back into the golden age of Hawaiian branding with this 1970s Hawaiian Holiday barkcloth shirt - an explosive tribute to the legendary Primo Beer. Featuring a vivid lime-green base with bold PRIMO logos, tropical island maps, and phrases like “Da Best Kine Brew” and “Ichiban Pure Hawaiian Water,” this piece isn’t just a shirt - it’s a time capsule of vintage island cool.

Cut from heavyweight barkcloth, this shirt has a structured drape that feels rugged yet breathable. The deep camp collar is reinforced with a button loop, and rare horizontal buttonholes and gleaming metal shank buttons give it both character and collectibility. The single patch pocket stands out slightly with unmatched print alignment, adding to the shirt’s charming imperfections and authenticity.

From the surfer bars of Waikiki to the modern collector’s rack, PRIMO beer shirts are notoriously hard to find in this condition - especially with intact button loops and original hardware. This is a grail-worthy addition for tiki collectors, Americana enthusiasts, or anyone craving a genuine slice of Hawaiian marketing history.

Don’t miss your chance to own this 1970s barkcloth masterpiece.

Measurements:

• Chest: 25

• Bottom: 24

• Length: 29